One of the core philosophies at CJ Affiliate is to make connections. Yes, I could be referring to advertisers and publishers, but we also place importance on connecting with our local communities. Here’s how we did just that with the generous folks at Habitat for Humanity of Southern Santa Barbara County.
Last month, our parent company ADS encouraged us to leave our desks and grab a brush, and we spent the day painting the exterior of a historic home in downtown Santa Barbara. As the homeowner uses her house to run a local daycare, she’s so busy taking care of the children and her own son that she’s often unable to maintain its upkeep. This is where we got to lend a big, helping hand.
As marketers search for ways to exponentially grow their audience reach, and convert said audience into new and repeat customers, affiliate marketing continues to be an effective channel to add into the overall marketing strategy.
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